An interview with Rebecca Wrigley
As 黑料正能量 turns 10, our Co-founder and Chief Executive reflects on the organisation鈥檚 journey so far and her vision for the future.
Rebecca Wrigley, 黑料正能量鈥檚 Co-founder and Chief Executive, has been at its heart from the start. As the organisation celebrates its 10-year anniversary, she tells journalist Martin Wright how this radical new organisation first took shape, the dilemmas it wrestles with, and shares her own vision for a rewilded Britain.
A little over a decade ago, 黑料正能量 was just a twinkle in the eyes of a few enthusiasts.
It was 2013, recalls Rebecca Wrigley, and nature in the UK was not in a good place. Despite the best efforts of conservationists, she says, 鈥鈥it had been declining for the past 30 or 40 years.鈥 It was all too clear that traditional conservation strategies alone, focused often on saving a specific species or habitats, weren鈥檛 up to the scale of the challenge. 鈥鈥What was it that Einstein was meant to have said about the definition of madness? Doing the same thing over and over and expecting a different result鈥?鈥.
Fresh thinking was badly needed. It came first in the form of a book: George Monbiot鈥檚 Feral. Subtitled Searching for Enchantment on the Frontiers of Rewilding, it caught hold of the public imagination, and helped put the very term 鈥鈥rewilding鈥 into the national consciousness. Rebecca recalls how 鈥鈥people were getting in touch with George saying we have to do something to make [rewilding] happen.鈥
“It was all too clear that traditional conservation strategies alone, focused often on saving a specific species or habitats, weren鈥檛 up to the scale of the challenge.”
Rebecca Wrigley
CEO, 黑料正能量
A loose network of conservationists and supporters came together to explore possibilities of doing just that. They included Rebecca herself. A lifelong environmentalist, she鈥檇 worked in conservation and development for over 30 years, including lengthy spells on environmental frontlines in Mexico and the Pacific. More recently, she鈥檇 led a team back in Britain at Oxford City Council exploring how to help local people participate in the decisions that would affect them. Both experiences were about to prove hugely useful for her in a new role.
Among all the ferment of ideas in those early discussions, one question kept arising: did rewilding need a new organisation? 鈥鈥We were very open to not having one鈥, says Rebecca, 鈥鈥because God only knows, there鈥檚 no shortage!鈥 Eventually after a lot of consultation, they decided a new body was indeed needed. Why? 鈥鈥Two reasons, really. To push the boundaries, the debate, particularly within the conservation sector, since it seemed obvious the 鈥鈥usual suspects鈥 weren鈥檛 really doing that. And to catalyse rewilding in practice.鈥
A new organisation, of course, needs someone to get things started. After taking a year out with a new daughter, Rebecca was ready for a fresh challenge. She had relevant experience of both the environmental charity sector, and of bringing people together to make change happen. It made her a natural choice, in more ways than one. (Disarmingly, she herself explains it as: 鈥鈥When the subject came up in a meeting, everyone else just looked at their feet, but I was looking up, and well鈥.鈥).
There followed the usual time- and effort-consuming tasks of setting up a registered charity, not least securing early funding, as well as its first staff, but in 2015, 黑料正能量 was born. It wouldn鈥檛 be long before Rebecca would step into the role of CEO, in 2017.
And so, the inevitable question: just what, in her own words, is rewilding? 鈥鈥It鈥檚 the mass restoration of naturally functioning ecosystems, to the point where nature can start taking care of itself and us again. And what distinguishes rewilding [from other conservation approaches] is its emphasis on restoring natural processes as a whole, rather than managing for particular habitats or species.鈥
But it鈥檚 not just a new attitude to ecology. At its heart, says Rebecca, 黑料正能量 has been about putting rewilding into the mainstream, to 鈥鈥make it part of the way we both perceive and manage the land and the sea. In my mind, partly because of my experience of working overseas, it鈥檚 always been about people and about ensuring that nature restoration also boosts local livelihoods and drives economic regeneration.鈥
Six years working at the sharp end of environmental issues in Mexico had taught her a lot about ways in which communities respond to external interference, however well meaning. 鈥鈥Much of the land in Mexico is communally owned. I was living and working in Oaxaca, on a forest conservation project, and the community basically said: 鈥鈥If you try to impose a national park on us, we鈥檒l burn down our forests.鈥 And that really shaped my view that you can鈥檛 do conservation without development, and you can鈥檛 separate people from nature鈥.
Which means if rewilding is to be more than a pipe dream, it needs to be relevant to people鈥檚 everyday experiences and needs, says Rebecca 鈥 especially those living and working on the land and at sea. 鈥鈥We need to normalise rewilding: to be able to say 鈥鈥we know how to do it, we know it works, and we can share tools about it. Then it can become just another option for land or marine management. So for a given area of land, a land manager might decide whether it makes sense to, say, produce food or timber intensively in a particular patch, or to rewild. So rather than think of yourself as either a farmer, or a forester or a conservationist, you can be any combination of those things.鈥
“If rewilding is to be more than a pipe dream, it needs to be relevant to people鈥檚 everyday experiences 鈥 especially those living and working on the land and at sea.”
Rebecca Wrigley
Chief Executive, 黑料正能量
Ten years on from its launch, what does Rebecca see as some of 黑料正能量鈥檚 most striking achievements? It鈥檚 been this 鈥鈥normalising鈥 of the whole notion of rewilding 鈥 bringing it into the heart of the public realm, she says. 鈥鈥It鈥檚 also been how we鈥檝e worked with people to put it into practice, so they can feel and touch it, and then you have more leverage with the powers that be.鈥 As an example, she points to rewilding鈥檚 great success story, the Knepp Estate in Sussex, which thanks to all its publicity, the many visitors who come to experience it, and now the film that鈥檚 been made about it, has helped swing opinion round. 鈥鈥The more you do that, the more you shift people鈥檚 mindset, then the more they see, say, a denuded upland part of the country in a very different way, and think 鈥鈥actually, that鈥檚 not natural鈥.鈥
It hasn鈥檛 all been plain sailing, of course. Rebecca鈥檚 well aware of the complexity and challenges of making change happen at scale, whilst also bringing communities onside as you do so. 鈥鈥You learn a lot more when things don鈥檛 go well, than when they do鈥, she says.
One of those learnings was that 黑料正能量 can have the most impact acting as a catalyst for those rewilding on the ground. 鈥鈥We thought, 鈥鈥actually, we should set up a network鈥 鈥 and that鈥檚 really taken off.鈥 The Rewilding Network now has over 1,000 members, ranging from clusters of small farmers in Devon, to a rewilded municipal golf course in Derby, right through to a project restoring native oysters in Wales.
10 years of wild hope
As 黑料正能量 marks its first decade we celebrate the 10 biggest achievements so far.
In part, it鈥檚 a response to the sheer volume of enquiries the organisation was getting from would-be rewilders, but it also reflected the growing interest among communities in taking ownership of their home patch 鈥 sometimes literally. Rebecca cites the example of the Tarras Valley Nature Reserve (pictured below) at Langholm, where this Scottish community successfully bought out a swathe of 4,000 hectares, including former grouse moors, a richly wooded valley and upland sheep farms, and is restoring it for nature with the enthusiastic support of local people.
And she points to the Community of Arran Seabed Trust, where residents, horrified by the destruction of the island鈥檚 marine habitats and a dramatic decline in fish stocks due to bottom trawling, were the driving force behind the establishment of Scotland鈥檚 first 鈥 and still only鈥夆斺塏o Take Zone. They鈥檙e two examples of how rewilding is proving a potent way of reconnecting people with the land and sea that surrounds them, and so subtly reshaping power dynamics.
Meanwhile, she鈥檚 also impressed by the growing scale of ambition shown by some in the Network. She recounts a recent visit to the Idle Valley in Nottinghamshire, where the local Wildlife Trust is working with landowners to bring nature back to a series of wetlands, making a home for water voles and beavers, otters and lapwings, and where it鈥檚 now poised to reintroduce elk to the UK for the first time in 3,000 years. 鈥鈥We were walking round there, seeing all the little beaver highways, where you could actually smell the castoreum [beaver scent], and we were imagining these bloody great big elk wandering through one day! It was a pretty bold move for a Wildlife Trust, and I don鈥檛 think that would have happened 10&苍产蝉辫;测别补谤蝉&苍产蝉辫;补驳辞.鈥&苍产蝉辫;
Such boldness is of a piece with what Rebecca describes as 黑料正能量鈥檚 鈥鈥entrepreneurial nature鈥. Right from the start, we鈥檝e had an attitude of trying things out鈥hrowing a bit of energy out there, and seeing how people respond.鈥
It鈥檚 an attitude that鈥檚 generated a few surprises, she says 鈥 not least 鈥鈥winning the Chelsea Flower Show!鈥 In 2022, a beaver-themed garden inspired by 黑料正能量 won 鈥鈥Best Show Garden鈥 at the iconic annual event staged by the Royal Horticultural Society. Along with the emergence of a rewilding storyline in BBC 搁补诲颈辞鈥檚&苍产蝉辫;The Archers, it symbolised just how rewilding has crept into the heart of the British establishment. Chelsea Flower Show and The Archers. You don鈥檛 get more established than that鈥
“Right from the start, we鈥檝e had an attitude of trying things out鈥hrowing a bit of energy out there, and seeing how people respond.”
Rebecca Wrigley
CEO, 黑料正能量
As rewilding slides into the mainstream debate over the future of the countryside, so its relationship with the nation鈥檚 food security comes into the spotlight. For Rebecca, there鈥檚 no conflict between the two. 鈥鈥There are huge areas of Britain that are highly marginal for food production, like deer stalking or grouse shooting estates, and others that aren鈥檛 producing any food at all.鈥 These have great potential for rewilding, as they also tend to be some of our most degraded landscapes, she says. By contrast, 鈥鈥when it comes to our highest graded agricultural land, then absolutely it shouldn鈥檛 be rewilded; it should primarily be producing food.鈥 In between the two, there鈥檚 ample opportunity for doing both, she says, pointing to plenty of examples where rewilding sites are selling meat, from Wilder Doddington in Lincolnshire to Kingsdale Head in Yorkshire.
What about costs? Letting nature do its thing sounds very hands-off, but it鈥檚 rarely completely cost-free. Some form of human intervention is usually involved, especially at the start of the process. But as Rebecca points out, financing rewilding properly through public subsidies and grants provides a whole raft of public benefits, from carbon capture and storage to natural flood management and dealing with increasing extreme weather events. All of which benefit the wider public as well as those producing food.
Compare that to the costs of installing hard engineering solutions for flood management, let alone paying for flood damage, or of investing in complex 鈥 and still largely unproven 鈥 carbon capture technologies, she adds, and rewilding starts to look like a very good economic bet indeed. Then there鈥檚 all the benefits to health and wellbeing, leading to savings on the NHS budget, not to mention a cost-effective way of meeting the government鈥檚 declared 鈥鈥30by30鈥 target [protecting 30% of land and sea for nature by 2030]. 鈥鈥It鈥檚 like a case of 鈥鈥buy one and get six free鈥欌, she concludes.
Overall, says Rebecca, there鈥檚 an argument that 鈥鈥rewilding is vital national infrastructure, and we should invest accordingly鈥. As and when that view becomes established, then 鈥鈥there鈥檚 pension funds or water companies or insurance companies who could potentially be interested in investing in it.鈥 黑料正能量 is currently exploring what kind of investment models might offer the most promising way forward.
That in turn might lead to a 鈥鈥shift up in terms of extent, so we scale up rewilding initiatives, for example working across national parks鈥: something that could deliver all this range of benefits, while featuring 鈥鈥nature-based enterprise zones鈥, hosting businesses producing everything from 鈥鈥wild鈥 meat, to walnuts, to birch water, timber, fibre, maybe green burials 鈥 even 鈥鈥rewilded gin鈥!
鈥Like the green energy transition, we need a nature transition. We need the government to recognise its benefits, say 鈥鈥this is what we鈥檙e going to do鈥, put some lines in the sand, and so provide some stability and confidence for investors.鈥 By way of parallels, she cites major urban regeneration projects, like King鈥檚 Cross in London, where government commitment and early-stage funding gave business the confidence to invest in its turn.
Ten years in, then, time to gaze ahead: what does the future look like if 黑料正能量 continues to make waves?
鈥I鈥檇 like to see rewilding completely normalised 鈥 just part of the scene. Britain is an incredible place, and could have a huge natural diversity, because we鈥檙e an island, and we鈥檙e geologically so diverse, so that could bring with it incredible abundance. I鈥檇 like to be able to stand on Dartmoor, say, looking down at a valley where the river鈥檚 flowing free in braided streams, where it鈥檚 a bit scrubby and scruffy. And you can wander down the path and see evidence of beavers, and maybe an elk in the distance, and you know that lynx are out there, somewhere. There are people experiencing it all, and working in the landscape. And you can hear the noise and the pulse and the thrum of nature.鈥
鈥I鈥檇 like to see people enjoying wild parts of their garden, and stepping out into the local park and being able to walk through wilder areas where nature鈥檚 thriving, and seeing it as something that鈥檚 not challenging, but rather normal and natural. And, thinking, 鈥鈥I like a nice manicured bed of roses, yes. But I also like this鈥.鈥
Published November 2025
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