Meet the rewilders: Wild Ken Hill
Inspired by the achievements of proto-rewilders Knepp in Sussex, Dominic Buscall abandoned a career in management consultancy to lead a transformation of his family鈥檚 Norfolk farm 鈥 helping take rewilding to prime time TV.

When fire raced through a stretch of Norfolk coastal scrub in the scorching summer of 2022, it triggered an outpouring of public concern. Because this wasn鈥檛 just any heatwave blaze: it had struck a landscape made famous by one of the nation鈥檚 favourite TV programmes 鈥 Springwatch.
Within hours, the owners of Wild Ken Hill were fielding messages of sympathy 鈥 and even offers of donations 鈥 from people who鈥檇 been touched by its story. Some were surprised to be told that, no, it wasn鈥檛 a charity, but rather a commercial farm.
The land at Ken Hill has been worked by the same family for over 150 years, but is now undergoing something of a revolution, mixing regenerative agriculture with traditional conservation and some far-from-traditional rewilding. And, thanks to Springwatch and its sister programmes, doing so under something of a spotlight.
The story so far
- Who: Dominic Buscall, Founder
- Where & when: Wild Ken Hill, Norfolk, 2019 onwards
- What: Rewilding ex-arable fields and woodland, nature conservation, regenerative farming
- How: Farming and contracting income and subsidies; eco-tourism and environmental grants
- Income 鈥 current: Farming and contracting income and subsidies; eco-tourism and environmental grants
- Income 鈥 future potential: Public and private environmental markets
- Ecosystem benefits: Nature recovery on ex-arable and grazing land; revival of local wildlife species; improved overall biodiversity and soil health
At its heart is Dominic Buscall, an energetic young man with long coppery hair, who at little more than 30 is leading the transformation of the land farmed by his father and several generations before him. Speaking to him, it鈥檚 clear that the environmental crisis is something that has been weighing on his mind for some time. As a teenager, he recalls, 鈥鈥I was already quite appalled by climate change鈥. But by following his academic interests at university, where he studied history, he felt he鈥檇 ruled himself 鈥鈥out of any meaningful career鈥 in the subject. 鈥鈥I thought the response to the crisis would be driven by technology: you know, electric cars, renewable energy and so on.鈥 Hence a job for engineers, or physicists, rather than a humanities graduate.
Instead, he threw himself into the pressure-cooker world of management consultancy, working till 3 a.m. in locations ranging from Sydney and Mumbai to Derby and Slough (鈥渋t鈥檚 not all glamorous鈥, he laughs). The pace of work was 鈥鈥shattering鈥 though, and in 2018 he took a breather in the form of a six-month sabbatical. It was a chance to reflect not only on his future, but that of the land on which he鈥檇 been raised.
Together with his father, Dominic took a long hard look at both the economics of the 1,600-hectare farm, and its environmental impact too. Economically, it wasn鈥檛 doing badly. 鈥鈥We鈥檙e lucky in that at least some of the farm is on relatively good soils, plus we did contracting for five other farms locally, so that scale helped keep overall costs per hectare down.鈥 But there was always the risk of bad weather, he adds, and 鈥鈥if you stripped out the support payments we had from the [EU鈥檚] Common Agricultural Policy (CAP), we were making a loss one year in five. That鈥檚 better than some, of course, but it鈥檚 just not good business sense.鈥
Meanwhile, post-Brexit, the government had signalled that the area-based CAP-style payments would cease, to be replaced by some form of subsidy for 鈥鈥public goods鈥 鈥 notably environmental protection. Put all that together, and the business case for shifting to a different kind of model was pretty compelling. That case was strengthened for Dominic by meeting Knepp鈥檚 Charlie Burrell and 黑料正能量鈥檚 Alastair Driver, when they came to talk to Norfolk land managers. 鈥鈥It helped me understand how rewilding could be applied in England. I realised that it presented both an opportunity to future proof the financial sustainability of the farm, and fulfil my desire to do something about biodiversity and climate change.鈥

It helped, too, that Dominic鈥檚 father, who was still in overall charge of the business, had come round to a similar point of view. They agreed that 鈥鈥private land managers own the majority of the UK, and they farm the majority of the UK, and 迟丑补迟鈥檚 where change needs to happen鈥, he says. 鈥鈥So we agreed, let鈥檚 create an environmental exemplar. And within four months, we had a scheme up and running!鈥
Dominic went back to his day (and half the night) job post-sabbatical, but his heart was no longer in it, and he soon gave it up to focus on the transformation of Ken Hill. It would be easy to see his time in consultancy as a cul-de-sac, but he insists the experience wasn鈥檛 wasted. 鈥鈥It taught me how to get stuff done and manage projects to tight deadlines. Although I鈥檓 all too aware that I haven鈥檛 got agricultural or ecological training, so there鈥檚 definitely a degree of imposter syndrome! But I鈥檝e come to realise that the climate and nature crises need a mix of interdisciplinary skills 鈥 it can鈥檛 all just be done by ecologists.鈥
DIFFERENT STROKES FOR DIFFERENT HABITATS
No matter what skillset is in play, transforming a conventional arable farm into a haven for nature in short order is no small ask. Yet they weren鈥檛 entirely starting from scratch. 鈥鈥There鈥檚 a lot of talk about how 30% of land should be dedicated to biodiversity鈥, notes Dominic. 鈥鈥Well, we were already at 25%. We had longstanding grazing marsh [by the sea], we had some woodland, pretty good field margins, and we hadn鈥檛 used insecticides for seven or eight years鈥.&苍产蝉辫;
When it came to a radical reappraisal of the potential for nature recovery, though, it soon became clear to Dominic and his team that it would be far from a 鈥鈥one size fits all鈥 approach. Instead, it called for essentially three strategies, corresponding to its three broad swathes of habitat.

The Rewilding Network
Wild Ken Hill is part of our Rewilding Network, the go-to place for projects across Britain to connect, share and make rewilding happen on land and sea.
First up, the coastal marshlands 鈥 where the wildfire would sweep through 鈥 where they took what he describes as a 鈥鈥traditional nature conservation approach, [involving] a series of major interventions to support target species鈥, notably wading birds like the avocet and curlew. That meant some 鈥鈥significant earthworks鈥 to raise the water level, along with scrub clearance and carefully managed grazing. 鈥鈥It鈥檚 the sort of very outcome-focused, high cost per hectare intervention which you鈥檇 find on most nature reserves.鈥
Then there鈥檚 the higher ground, accounting for a little over half the land, where good soils have encouraged the Buscalls to carry on farming 鈥 but with the emphasis on a regenerative approach. Which sounds nuanced, but as Dominic explains, 鈥鈥it鈥檚 actually a whole system rethink鈥. The focus here is on restoring soil health: so out go the plough and chemical fertilisers and pesticides, and in comes 鈥鈥no-till鈥 farming, using cover crops to safeguard the soil after each harvest, and nitrogen-fixing plants to boost fertility. People who鈥檝e been working the farm for decades have had to learn a whole new set of skills, he says. 鈥鈥We鈥檝e done three years, and we鈥檝e got at least four to go before we鈥檙e where we want to be. It鈥檚 a proper, big piece of work; a proper journey.鈥
But it鈥檚 the area in-between, a 400-hectare mix of ex-arable fields and woodland, where true rewilding is getting going. The decision to take this piece of landout of agriculture completely was relatively easy: its poor soils produced meagre returns. Ironically, while this is where the most revolutionary changes are underway, active interventions are relatively minimal. It鈥檚 more a case of not doing stuff, says Dominic. 鈥鈥Natural regeneration is going to happen without your help. You don鈥檛 need to plant trees, you don鈥檛 need to sow seed.鈥
Much of the early activity actually happened in the office, rather than the fields: organising scientific research programmes to make baseline studies and monitor changes, and getting funding applications under way, notably for the creation of wood pasture under the Countryside Stewardship scheme.
PIGS, PONIES AND PRECEDENTS
When it did come to interventions on the ground, he adds, there was a 鈥鈥fabulous pioneering precedent鈥 in Knepp. 鈥鈥I could read Isabella鈥檚 Tree鈥檚 book [Wilding, her celebrated account of Knepp鈥檚 transition] and think, 鈥鈥Yup, 迟丑补迟鈥檚 going to work, and鈥 迟丑补迟鈥檚 going to work.鈥 I really didn鈥檛 need to reinvent the wheel. It鈥檚 the consulting mindset coming out. We鈥檇 have called it 鈥鈥leveraging external material鈥 or something like that. Copying, basically!鈥
One of the precedents was the introduction of 鈥鈥natural grazers鈥 to help break up and fertilise the soil, browse off vegetation and reinvigorate a variety of plant growth. In this case, 45 Red Poll cattle 鈥 descendants of a traditional Norfolk breed 鈥 along with 20 Exmoor ponies and a clutch of Tamworth pigs. They鈥檝e been joined by a family of beavers, the first to be reintroduced into Norfolk, which have already started to breed.

Walking round the rewilding zone, you can already see change under way. Ponies graze and scamper beside dusty tracks, huge hairy brown Tamworths shelter in the woodland edge, and the old arable fields are starting to sprout shrubs and saplings, along inevitably with a sea of ragwort 鈥 a familiar appearance in the early stages of rewilding. This can cause consternation because of its potential toxicity to livestock, but here again, Dominic takes comfort from Knepp. 鈥鈥I know I don鈥檛 have to worry about it, because we鈥檝e seen what happened there鈥, where the ragwort faded as the process of ecological succession unfolded.
The pace of that succession at Wild Ken Hill became clear with the results of a painstaking plant survey, released early in 2023. This showed that, compared to a 2019 baseline, the average number of plants in sampled plots in the rewilding area had doubled. Even higher increases were observed in the ex-arable fields, where they鈥檇 more than quadrupled now nature was taking its course.
There鈥檚 been good news, too, on the climate front. A study mixing physical soil samples with sophisticated modelling suggests that, across all its landholdings, Wild Ken Hill is emitting around 800 tonnes of CO2 equivalent (t CO2 e). But it鈥檚 now sequestering five times as much (around 4,000 tonnes CO2 e) 鈥 making it definitively 鈥鈥carbon positive鈥.
So what do other farmers and locals make of it all? That鈥檚 where being able to cite Knepp鈥檚 experience is a huge help, particularly when it comes to persuading landowners of the merits of rewilding, says Dominic. 鈥鈥Knepp鈥檚 won so many arguments, made so many good points, that the heat鈥檚 been taken out of the debate for people like us. We can just swim in their slipstream.鈥
And unlike Knepp in its early days, there鈥檚 been little outright opposition among other farmers. Some are 鈥鈥curious, even sceptical: they want to come and have a look, ask some good questions 鈥 quite difficult ones, sometimes!鈥 It helps that the Buscalls are long-established, trusted farmers in the area, of course, but they鈥檙e not, to coin an inappropriate metaphor, ploughing a lonely furrow. 鈥鈥There are other projects popping up in Norfolk, so there is actually quite a strong community of land managers like us who think this is a really sensible way to go.鈥

THE SPRINGWATCH EFFECT
Once the transition was under way, Ken Hill became Wild Ken Hill, to signal its new identity. The name change has sparked the odd amusing confusion. 鈥鈥People ask, 鈥鈥So who was Ken Hill and what made him wild?!鈥 Dominic agrees that it conjures up an image of a swaggering Texan in a ten-gallon hat鈥 But there鈥檚 no going back, because the name is now celebrated thanks to Springwatch, whose presenters, including the iconic Chris Packham, based themselves at Wild Ken Hill for several series.
鈥A researcher at the BBC read a little think piece I鈥檇 done for our website鈥, Dominic recalls, adding that after 鈥鈥I鈥檇 done a bit of a sales pitch, they came up and had a look, and decided to start filming here.鈥 Any fears that having a TV crew complete with celeb presenters wandering around could be disruptive proved unfounded. 鈥鈥They鈥檝e been really easy to work with; very respectful. And I鈥檓 very proud of the way they鈥檝e told the story. I think it鈥檚 quite a big deal to have words like rewilding and regenerative farming, jargony terms from conservation, mentioned repeatedly to millions of people on prime time TV鈥.&苍产蝉辫;
“It鈥檚 quite a big deal to have words like rewilding and regenerative farming mentioned repeatedly to millions of people on prime time TV.”
The fame has undoubtedly helped draw visitors to the site 鈥 just as well, since rewilding experience tours and workshops are part of the business model 鈥 and boosted support locally as well. That helps smooth over the odd hackle raised, for example, by the need to divert a footpath, which had upset some dog-walking locals. More broadly, though, the issue of public access versus nature protection remains a live one for Dominic.
鈥It鈥檚 a difficult tightrope to walk. On the one hand, we鈥檙e committed to restoring nature, and therefore we have to respect the integrity of it. And on the other, we鈥檙e also committed to engaging people about nature. They need to have access to it if they鈥檙e going to understand and respect it. But unfettered access to our high value nature areas can be very disruptive. And we have plenty of evidence of that 鈥 not least the fire: we don鈥檛 know how it started, but it was almost certainly indirectly because of the presence of people, whether it鈥檚 barbecues, or cigarettes, or glass 鈥 any of the above [could have sparked the flames].鈥 Getting the balance right 鈥鈥is a real challenge for [projects such as ours]鈥, he says.
But, he adds, 鈥鈥one of the criticisms of rewilding is that it involves removing people from a landscape, and I absolutely, vehemently deny that. We鈥檝e created more jobs, more volunteering opportunities, we have more school visits, more open days, we鈥檙e more connected with our community than ever before.鈥
鈥One of the things about [working in] the environmental sector鈥, says Dominic at the end of our conversation, 鈥鈥is that the more you get into it, and the more you learn, the less optimistic you can become, [because] you鈥檙e so aware of all the problems out there. But then I come back to Ken Hill, and I know I鈥檓 with good people doing good things to help address it. And 迟丑补迟鈥檚 really good for the soul. I know that this land can be a refuge, and a place of hope.鈥
Published July 2023

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